GERVI Productions is a production company focusing on films, immersive performances, and telling important stories that need to be heard. The production company was founded by Hallfridur Tryggvadottir & Vala Omarsdottir in 2016 around their mutual artistic vision, and is based in Reykjavík and New York. Vala & Hallfridur create, direct and produce work in Reykjavík, New York, and London.
Hallfridur Tryggvadottir (always called Halla) is a New York-based Icelandic producer and creator of theatre and film, and the founder of GERVI Productions with Vala Omarsdottir. Over the last decade, Halla has produced and created theatre, films, immersive performances, and international festivals.
Halla has led numerous international projects and collaborated closely with multiple festivals and organizations in Europe and the United States. Before moving to New York, Halla was director of events at Reykjavik International Film Festival, Iceland's largest film festival, and a board member and marketing director at Tjarnarbio Theatre, the center of the independent theatre scene in Iceland. Halla has produced a diverse range of immersive film screenings at alternative venues, and managed a film education program for children and emerging filmmakers.
Halla has a strong interest in film, theatre, and the future of storytelling, and is eager to open people's eyes to pressing issues. Halla is pursuing her MFA in Theatre Management and Producing at Columbia University in New York.
Vala Omarsdottir is a film director and a performance maker. Alongside founding GERVI Productions with Hallfridur Tryggvadottir, she is one of the artistic directors at Vinnslan (Iceland).
While living in London (8 years) Vala worked as a director and a performance maker at 11:18 Theatre Company (U.K), which focuses on audio- and installation based performances on trains, as well as being associate artist at Tangled Feet and Bottlefed, award winning companies in U.K. After moving back to Iceland Vala directed the mixed-media theatre performance Strengir and has written and directed a few short-films and music videos.
Vala has degrees in directing and performance making from Royal Central School of Speech and Drama and from Goldsmiths, University of London. She is currently adding a diploma in film directing and screenwriting at The Icelandic Film School.